Marketing for local service businesses
Websites, local search, AI answers, lead follow-up, AI receptionists, and jingles people hum. Built by an owner who has had to make marketing pay for itself.
Have a project in mind? Tell Michael →Illustration with a fictional business
What we do, in one line
Google Maps, organic search, and the AI assistants people now ask for recommendations.
A site that converts, quote tools, instant follow-up, and AI that answers chats and calls around the clock.
Reviews, repeat-customer follow-up, and a custom jingle that sticks long after the ad ends.
Free · results in about a minute
We test your website speed, your SEO, where you rank on Google, Bing, and DuckDuckGo, and whether AI assistants recommend you. You'll see a score for each area right away.
Services
Pick one piece or combine them. Each service is tied to one of the three jobs above.
Rank in the map pack and organic results, and give AI assistants accurate, credible information to cite.
We build and rank lead sites for a service and city, then send the calls to one business in that market.
Fast, mobile-first sites that explain what you do, where you do it, and how to book.
Help more inquiries become booked jobs, without chasing them by hand.
A website assistant trained on your services, pricing guidance, and service area. It answers questions and collects contact details.
An AI receptionist that answers calls you'd otherwise miss, books appointments, and texts you the details.
A short, original jingle built around your name or phone number for radio, video, social ads, and on-hold.
More reviews from happy customers, without having to remember to ask.
Steady improvement after launch, so your site, listings, and tools keep working.
AI search visibility
More customers ask ChatGPT, Google AI Mode, or Perplexity who to hire. Those tools draw on what's published about you: your site, your reviews, and what others say about you. We make sure that information is accessible, accurate, and credible.
Important pages are crawlable by search engines and AI search crawlers.
Services, service areas, credentials, and customer questions are spelled out plainly.
Real reviews, project examples, and relevant mentions on other trusted sites.
We track mentions across a fixed set of customer questions, plus referral traffic and inquiries.
This work is often called generative engine optimization (GEO) or answer engine optimization (AEO). No one can guarantee an AI recommendation. We improve the signals these tools rely on and report what changes.
Try before you buy
These demos use a fictional plumbing company so you can try each tool the way your customers would.
Pick a question to see how a chat agent answers, qualifies the job, and captures contact details. A live agent is trained on your real services, pricing guidance, and hours.
Every conversation ends with a lead summary sent to you.
When you're on a job or it's after hours, the AI answers, gets the details, books a time, and texts you a summary.
An estimate builder gives visitors a ballpark instantly, then asks for contact details to lock in a quote. You get a qualified lead with the job scope attached.
We build these for fencing, pressure washing, landscaping, deliveries, event rentals, and more.
Press play to hear a melody sketch for our sample business. Finished jingles include professional vocals and production, in 5, 15, and 30-second cuts.
Har-bor Point, we're on the way…
Synthesized in your browser. Turn your sound on.
How we work
We review your site, listings, reviews, and AI visibility, then rank the fixes by impact.
A written plan with deliverables, timeline, and price. No surprises.
Site, tools, AI agents, and follow-up, tested before your customers see them.
Monthly reporting on calls, inquiries, rankings, and AI mentions.
About
I'm Michael Carlson. I've spent more than 15 years in e-commerce and running local businesses, so I know what it means to need the phone to ring. Every marketing dollar I've spent has had to produce sales. Local Rank Authority brings what worked in my companies to yours.
Based in New York's Capital Region. You work directly with me. No account managers, no long contracts, and plain-English reporting.
FAQ
No. We start with your goal and what you already have. You may need one focused project or a few pieces working together. The recommendation should fit your business, not a package.
Yes, that's often the best place to start. We review the platform, content, and how customers move through it before recommending improvements or a rebuild.
It tests your homepage's mobile speed with Google PageSpeed, checks the SEO basics (titles, descriptions, headings, schema, sitemap, and robots.txt), looks up where you rank on Google, Bing, and DuckDuckGo for your service and city, and asks AI assistants who they recommend. You see a score for each area right away and can unlock the full findings and fixes by email. Any check that can't run is marked as not scored.
AI search visibility helps customers find and choose you when they ask tools like ChatGPT or Google AI Mode. AI chat and voice agents answer those customers once they contact you. One brings people in, the other makes sure nobody slips away.
No one honestly can. AI answers change by question, location, and over time. We strengthen the signals these tools rely on and track your mentions across a consistent set of customer questions.
We build a website that ranks for a service in a specific city, such as "fence installation in Wilmington." The calls it generates go to one business in that territory for a monthly fee.
Only what you approve. Each agent gets a knowledge base you sign off on, clear limits, and testing before launch. We decide together what it can answer, which details it collects, and when it hands a question to you.
Modern voice agents sound natural and handle common questions well. We script them around your services, test them before launch, and route anything unusual to you.
Yes. Your domain, content, and site are yours. Rank-and-rent lead sites are the exception: we own those and rent the leads.
Yes. We can set up forms, appointment booking, deposit links, CRM connections, and follow-up texts and emails around the tools you already use. Any platform or messaging fees are spelled out in your proposal.
Scope comes first. Your goals, your market, integrations, and ongoing support all affect the price. You get a written plan with deliverables and a fixed price before you commit to anything.
We're based in New York's Capital Region and work with local businesses in other markets too. Most of the work happens online, so distance isn't a problem.
Website, chat, voice, and follow-up tools work from launch day. Search rankings usually take a few months to build, depending on your market's competition.
Start here
Tell us about your business and what you want to fix. Request a reviewed visibility check or a project quote, and Michael will reply within one business day with next steps.