The free audit tells you your score. This one tells you exactly why you're losing calls to competitors, and gives you the fixes written out, in order, plus a finished landing page and a walkthrough with Michael.
Send a request and Michael will confirm the details and send your invoice.
| What's checked | Free audit | Comprehensive audit |
|---|---|---|
| Website speed (Google's test) | Homepage, mobile | Homepage and top service pages, mobile and desktop, vs. a competitor |
| SEO check | Homepage basics | Your whole site: every page title, heading, schema, broken link, thin page, and missing service or town page |
| Search rankings | 1 search on Google | Each top service in each of your towns, on Google, Google Maps, and Bing |
| Competitors | Names in the top 3 | Side-by-side: ratings, reviews, review pace, categories, speed, and pages |
| Google Business Profile | — | Full review against your top 3 competitors |
| Business listings | — | 15+ directories checked for your name, address, phone, and website |
| AI recommendations | 2 questions | 6–8 real customer questions, who gets named, and which sources AI trusts |
| Social profiles and ads | — | Every profile and live ad reviewed, with 3 rewritten ads |
| Your Search Console and Analytics | — | Real search terms, traffic, and calls/forms tracked (with read-only access) |
| Fixes written for you | — | Page titles, homepage headline, Business Profile description, review request, and a 30/60/90-day plan |
| Finished landing page | — | One mobile-first page for your top money service |
| Walkthrough call | — | 45 minutes with Michael |
Every problem with the proof behind it, why it costs you calls, and the exact fix. Written in plain English.
Ten or more quick wins for this week, then what to do next, ranked by impact and effort.
New page titles, homepage headline, Business Profile description, ads, and a review-request message.
A fast, mobile-first page for your top money service, ready for your site or your ads.
Every directory we checked, what's wrong, and how to fix it.
Michael goes through the findings with you and answers your questions.
Michael Carlson has run his own businesses since 2008, including Atlantic Flagpole and The Christmas Guys. Every recommendation is judged by one question: will this bring in calls?
Run the free audit first. It takes a minute and shows where you stand.
The free audit checks your homepage, one search, and two AI questions in about a minute. The comprehensive audit is done by hand with our tools over several days: your whole website, your Google Business Profile against your top three competitors, 15+ directories, your social profiles and ads, a ranking grid across your services and towns, and your real Search Console and Analytics data. You also get the fixes written out, a finished landing page, and a walkthrough call.
After checkout you fill in a short form: your services, the towns you want calls from, and competitors you lose jobs to. Read-only access to your Google Business Profile, Search Console, and Analytics makes the audit much deeper, and we show you exactly how to grant it. We never ask for passwords.
Five business days from when we receive your form and any access, then we schedule your 45-minute walkthrough.
Your audit fee is credited toward your first month of any ongoing service you start within 30 days.
No one honestly can. You get a clear picture of where you stand, exactly what to fix, and in what order. You can do the work yourself, hand it to your web person, or have us do it.
Delivered in 5 business days, with a walkthrough call and a finished landing page.
Send a request and Michael will confirm the details and send your invoice.