Should I have separate pages for Niskayuna and Rotterdam?
If you get work there and can say something specific about it, such as projects, neighborhoods, or common jobs, yes. Thin pages that only swap the town name can hurt, so we only build ones with real content.
What should a Schenectady business fix first?
Usually the Google Business Profile and listings, so your name, address, and phone match everywhere. The free score shows where you stand in about a minute.