Local SEO & AI search for service businesses

Get found.
Win the conversation.Stay remembered.

We help service businesses show up on Google Maps and in AI answers, then turn those searches into booked work. You work directly with Michael, an owner who has had to make marketing pay for itself. Based in New York's Capital Region, working with local businesses across the US.

Free score takes about a minute. No sales call required.

best plumber near me open saturday
AI answerFor weekend service, Harbor Point Plumbing is often recommended for fast response and clear upfront pricing, based on its reviews and service pages.
  1. 1Harbor Point Plumbing4.9 ★ · 212 reviews · Open SatCall
  2. 2Competitor A4.3 ★ · 58 reviewsCall
  3. 3Competitor B4.1 ★ · 31 reviewsCall

Illustration with a fictional business

2008
Running Atlantic Flagpole since then
15+ yrs
In e-commerce and local business
1 person
You work with Michael, not an account manager
No
Long contracts, and you own your site

What we do

Three jobs. One growth system.

Most businesses need one or two of these, not every service. The free score shows which.

Get found

Show up where customers look

Google Maps, organic search, and the AI assistants people now ask for recommendations.

Win the conversation

Turn interest into booked work

A site that makes the call easy, quotes that answer the price question, and nobody left waiting.

Stay remembered

Be the name that comes to mind

Repeat customers, referrals, and a sound people remember long after the ad ends.

Results

Tested on my own businesses first

Before offering this to anyone, I used it to grow the companies I've owned. These are their public numbers today.

Atlantic FlagpoleFlagpole sales and installation · owner since 2008
36,783
customers flying a Phoenix flagpole
4.91 ★
average from 3,022 reviews
Top 1%
of Judge.me shops for verified reviews

A local flagpole business grown into a national online store, built on reviews: thousands of verified buyers vouching for the product before a new customer ever calls.

Figures shown on atlanticflagpole.com, November 2026.

Read the full story →
The Christmas GuysHoliday lighting installation · co-founded 2009
#1
on Google Maps for “christmas light installation clifton park ny”
5.0 ★
from 26 Google reviews
3,700+
Facebook and Instagram followers

A seasonal business that has to book a whole year’s work in a few weeks. I co-founded it in 2009 and sold my share in 2023. It still holds the top map spot today.

Google search and profile checked November 5, 2026.

Read the full story →
Comprehensive
Growth Audit
Harbor Point Plumbing · sample
Where you stand
Google profile
AI visibility
Website speed
Conversion
Reviews
Listings
Top problems, ranked
No phone on the first screenMobile visitors see a headline and two paragraphs before any way to reach you.
Missing from 3 "best of" listsTwo competitors appear on every list AI assistants cite.
Profile category mismatchPrimary category is set to a service you don't lead with.
12 listings disagreeDifferent phone numbers across directories.

Comprehensive Growth Audit

Every reason you're losing calls, written down and ranked.

$2,000One time · 5 business days · credited in full toward any package within 30 days
  • A 20–25 page report in plain English
  • Side-by-side with your top competitors
  • Where AI assistants send your customers
  • Copy ready to paste, plus a finished landing page
  • Your own client portal and checklist
  • A 45-minute walkthrough with Michael

How working together goes

Four exits. Take the one you need.

You can stop at any of them. Each one tells you whether the next is worth it.

Exit 1

Free score

Free · 1 minute

Speed, SEO basics, rankings, and what AI assistants say about you.

Exit 2

Growth Audit

$2,000 · 5 days

The full diagnosis, your fixes in order, and a walkthrough call.

Exit 3

Setup package

From $7,500

We fix the biggest problems for you in 4 to 12 weeks.

Exit 4

Monthly care

Starting at $2,500 / mo

Steady improvement, tracking, and a plain-English monthly report.

Get Found

$7,5004–6 weeks

For a decent website that isn't showing up in the map pack or AI answers.

  • Google profile overhaul
  • 40+ listings cleaned up
  • Up to 5 service or town pages
  • Review requests and tracking set up
Then Essentials care, starting at $2,500/mo

Win the Conversation

Our pick
$19,0008–10 weeks

For businesses that need to rank and turn visits into booked work.

  • Everything in Get Found
  • New website, up to 15 pages
  • Quotes, booking, and follow-up
  • AI chat agent on your site
Then Growth care, starting at $5,000/mo

Market Authority

$25,00010–12 weeks

For established businesses ready to own several services and towns.

  • Everything in Win the Conversation
  • AI receptionist for missed calls
  • Up to 20 service and town pages
  • Local PR and a custom jingle
Then Authority care, starting at $7,500/mo

Full package details and monthly plans → Every package starts with the audit, and the full $2,000 is credited if you start within 30 days. You own your website and content.

Try before you buy

See what your customers would see

These demos use a fictional plumbing company so you can try each tool the way your customers would.

Scripted demo

A website assistant that books work

Pick a question to see how a chat agent answers, qualifies the job, and captures contact details. A live agent is trained on your real services, pricing guidance, and hours.

Every conversation ends with a lead summary sent to you.

Harbor Point Plumbing assistant
Michael Carlson and Laiala in Cooperstown, New York

About

"Every marketing dollar I've spent has had to produce sales. That's the standard I hold your marketing to."

I'm Michael Carlson. I've run local businesses and online stores for more than 15 years. Local Rank Authority brings what worked in my companies to yours.

Atlantic FlagpoleOwner since 2008 · sales and installation
The Christmas GuysCo-founder · holiday lighting (sold my share in 2023)
Capital Region basedAlbany, Schenectady, Troy, Saratoga Springs
No long contractsPlain-English reporting, and you own your site
Why owners work with us →

Questions

Straight answers.

19 questions customers ask us, and ask AI assistants, before they hire.

Services

What does local SEO include?

Your Google Business Profile, service and town pages on your website, reviews, business listings across directories, technical fixes, and tracking. The goal is to show up in the Google Maps results and organic results when nearby customers search for what you do.

Do I need every service?

No. We start with your goal and what you already have. You may need one focused project or a few pieces working together. The recommendation should fit your business, not a package.

Can you work with my existing website?

Yes, that's often the best place to start. We review the platform, content, and how customers move through it before recommending improvements or a rebuild.

What is rank and rent?

We build a website that ranks for a service in a specific city, such as "fence installation in Troy." The calls it generates go to one business in that territory for a monthly fee.

Will an AI agent know everything about my business?

Only what you approve. Each agent gets a knowledge base you sign off on, clear limits, and testing before launch. We decide together what it can answer, which details it collects, and when it hands a question to you.

Will an AI receptionist sound robotic?

Modern voice agents sound natural and handle common questions well. We script them around your services, test them before launch, and route anything unusual to you.

Can you connect booking, payments, and follow-up?

Yes. We can set up forms, appointment booking, deposit links, CRM connections, and follow-up texts and emails around the tools you already use. Any platform or messaging fees are spelled out in your proposal.

Audits and pricing

What does the free Local Visibility Score include?

It tests your homepage's mobile speed with Google PageSpeed, checks the SEO basics (titles, descriptions, headings, schema, sitemap, and robots.txt), looks up where you rank on Google, Bing, and DuckDuckGo for your service and city, and asks AI assistants who they recommend. You see a score for each area right away and can unlock the full findings and fixes by email.

How is the Comprehensive Growth Audit different from the free score?

The free score checks your homepage in about a minute. The Comprehensive Growth Audit is 5 business days of expert review of your whole site, Google Business Profile, listings, competitors, and AI answers. You get a 20–25 page report, a client portal, copy ready to paste, a finished landing page, a 30/60/90-day plan, and a 45-minute walkthrough with Michael.

How much does local SEO cost?

The Comprehensive Growth Audit is $2,000, credited in full toward any package you start within 30 days. Setup packages start at $7,500 and monthly care starts at $2,500 a month. You get a written plan with deliverables and a fixed price before you commit to anything.

Do I own my website?

Yes. Your domain, content, and site are yours. Rank-and-rent lead sites are the exception: we own those and rent the leads.

Working together

How fast will I see results?

Website, chat, voice, and follow-up tools work from launch day. Search rankings usually take a few months to build, depending on your market's competition. Changes in AI answers typically take 3 to 6 months to show.

Who will I work with?

Michael Carlson, directly. There are no account managers. Michael has owned Atlantic Flagpole since 2008 and has more than 15 years in e-commerce and local business.

Do you work with businesses outside New York?

Yes. We're based in New York's Capital Region and work with local service businesses across the US. The work happens online, and walkthroughs and check-ins are by phone or video, so distance isn't a problem.

Free · results in about a minute

Free Local Visibility Score

We test your website speed, your SEO, where you rank on Google, Bing, and DuckDuckGo, and whether AI assistants recommend you. You'll see a score for each area right away.

Need the full picture? See the Comprehensive Growth Audit →

Start here

Discuss your project

Tell us about your business and what you want to fix. Request a reviewed visibility check or a project quote, and Michael will reply within one business day with next steps.

Prefer to talk? Call (518) 460-1010